ELEV8 FUN
Indoor Adventure Parks
Miami — Doral — Launch Campaign

Everyone
Wins

October 2026 · Revision 2 Umanity Agents
The assignment

One location.
One shot at a first impression.

What

A launch campaign for the Miami location at Miami International Mall, Doral — 110,000 sq ft, the brand’s most competitive site yet.

Who

Families, couples, kids’ birthday parties and office teams across the whole trade area, well past Doral: Hialeah, Sweetwater, Fontainebleau, Westchester, Kendall.

How

English and Spanish, two native versions. Broadcast-ready 16:9 throughout.

What we found first

Three competitors
inside one mile.

Elev8's Doral site sits beside the most crowded corner of its own category. Dave & Buster's and Bowlero are both at Dolphin Mall, under a mile away. Topgolf is closer still. There is no distance moat here.

VenueDistanceWhat it sells
Bowlero DoralUnder 1 mile34 lanes — against our twelve
Dave & Buster'sUnder 1 mileArcade and a sports bar. No karts.
Topgolf DoralUnder 1 mileOne specialty, adult-leaning
K1 Speed~4 milesKarts only. Owns "serious racing."
Dezerland~15 miles250,000 sq ft. No bowling, golf or laser tag.
The claim we cannot make

“Biggest” is already
taken. Twice.

VenueSizeWhat it claims
Xtreme Action Park200,000+ sq ftLargest indoor entertainment venue in Florida — same ownership as Elev8
Dezerland Action Park250,000+ sq ftClaims South Florida outright
Elev8 Doral110,000 sq ftSmaller than both

A size claim here would contradict the client’s own flagship. So would the phrase “something for everyone” — that is Xtreme’s line. We never say it. We show it, one crowd at a time, under one roof.

The opening

Nobody else puts it
all under one roof.

VenueKartsBowlingMini golf
K1 SpeedYesNoNo
Bowlero DoralNoYesNo
Dave & Buster'sNoNoNo
DezerlandYesNoNo
Elev8 DoralYesYesYes

Elev8 is the only one-trip answer in Miami-Dade.

Add a full bar and kitchen and the map changes again. Dave & Buster’s and Topgolf own the adult night out. K1 owns racing. Bowlero owns lanes. None of them is a place the family, the date night and the office party would all choose on the same Saturday.

Who we are actually talking to

Not Doral.
The whole ring.

AreaPopulationMedian householdUnder 18
Doral81,634$94K24.5%
Hialeah230,968$55K—
Kendall80,241$87K21.1%
Sweetwater20,828$55K—

Hialeah alone is nearly three times Doral’s population, and Doral households average 3.03 people. Income runs from $55K to $94K across the ring — that is not one audience, and it is the reason the campaign leads with the occasion rather than the price.

The finding nobody else will bring you

The trade area is
getting smaller.

18,910

fewer students in Miami-Dade schools this year than last. Roughly 31,000 across two years.

3,000

new foreign-born student registrations, down from 14,000–22,000 a year.

Fewer children in the trade area is a direct demand signal. A campaign that only talks to families aims at a shrinking target. Couples and office teams are the part of this market that is not getting smaller, and every birthday party turns one child into a room full of guests — which is why the creative now speaks to all of them, across the whole ring, in both languages.

Sources: WLRN, August 2026 · Miami-Dade County Public Schools enrollment

What Elev8 already sells

The parks already
sell to adults.
The ads don’t.

AudienceWhat elev8fun.com offers todayWhat is missing
Date nightA full-service bar, signature cocktails, weekday happy hour 4–7pm and a nighttime happy hour from 9pm to close.No date-night page or package. The phrase only appears in a customer review.
Birthday partiesNine party packages, from Power Up to Winner’s Circle. The kids’ packages list “Private Room Included,” with custom birthday signage, table decor and a dedicated party host.The package list is hidden for Miami, and the parties have never been shown on TV.
The officeA corporate events page with four packages, including 18+ axe throwing in the Level Up Lounge and VIP private rooms.Alcohol only appears as an add-on. Nothing speaks to after-work or holiday parties in Miami.
MiamiThe Miami page already promises “nightlife” and calls Doral “Party Capital Approved.”No menu, hours or confirmed attraction list yet.

The adult business is already on the menu. This campaign is the first thing that will say so out loud. Packages above are from the open parks in Tampa, Orlando and Jensen Beach; the Miami line-up still needs the client’s confirmation.

Source: elev8fun.com — food & drink, promotions, birthday parties, corporate events and Miami location pages, October 2026

The strategic insight

Miami goes out in every kind of crowd. Most places are built for one.

Elev8 is the one roof in Miami-Dade every crowd can share.
The position

Everyone wins.

The family

The kids were gone before anyone finished parking. And Dad, who came to hold the bags, out-bowls all of them.

The date night

She said she’d go easy on him at mini golf. She didn’t. Then a drink at the bar to argue about it.

The birthday party

Candles in a private party room with all her friends, then eight-year-old Sofía takes over the arcade.

The office

A month of arguing about whose quarter was better, settled in one lap of a two-story kart track.

Todos ganan.

Four crowds walk into the same building with four different nights in mind. Nobody has to compromise, nobody has to pick a different venue, and they all end up in the same room. That is the whole promise, and no competitor within a mile can make it.

The creative platform

One Place

The camera never seems to stop. It hands off from one crowd to the next — the family at the doors, the office on the track, the couple at mini golf, the birthday party from its own room to the arcade — so the whole building reads as one roof full of different people, not four ads in a montage.

How it feels

Speed does the work. The energy of the place becomes the edit, and the room never appears to end.

Why it matters

Every competitor within a mile sells one room to one crowd. This makes the whole building, and everyone in it, the product.

Where it lands

It comes to rest exactly once — in the dining room and bar, with every crowd in one frame. The only stillness in the spot.

The cast

Four crowds.
One roof.

The family — built and locked

Lucia, age 9
LUCIA
Age 9

The only one who did not have to be convinced. Three steps ahead the whole spot.

Javi, age 15
JAVI
Age 15

Agreed to come. That is the ceiling of it. The headphones come off and stay off.

Mari, age 38
MARI
Age 38

Booked it, drove, carries everyone's jacket. Today she is the one winning.

Tony, age 40
TONY
Age 40

Came to carry the bags and wait it out. Puts them down, and nobody sees the strike coming.

Three new crowds New — cast

Daniela and Marco, the date night
THE DATE
Daniela, 31 · Marco, 33

Their first night out in a month. She grew up playing mini golf. He did not know that.

Sofía, Mateo and Ari, the birthday party
THE BIRTHDAY
Sofía, turning 8 · Mateo · Ari

Her first party with her whole class. Candles in the party room first, then the arcade does not stand a chance.

Ana, Luis, Destiny and Kevin, the office team
THE OFFICE
Ana · Luis · Destiny · Kevin

The manager booked it as team building. Within one lap it is about who is winning.

Thirteen locked identities, built once. The family carries straight over from the first round, and every asset in this campaign and everything built after it comes from these four crowds.

Why this cast

The cast came out
of the research.

WhoWhat the data saysWhy they are in the spot
Mari, 38Doral median age 36.5. Households average 3.03 people. 24.5% of the population is under 18.She is the buyer. She picks the outing, she pays, and she is the one the category keeps failing.
Javi, 15Dave & Buster’s and Topgolf, both under a mile, market to adults. Teens are the unserved middle.He holds the veto. If a venue reads as built for small children, the trip does not happen.
Lucia, 9Under-18 share runs 16.8% to 24.5% across the trade area — a genuinely family-dense market.She is the reason the trip gets proposed. She needs no persuading and never has.
Tony, 40Doral’s median age is 36.5 and households average 3.03 people. Two adults and two children is the literal shape of the trade area.He is the one who expects to sit it out. The category sells to the mother and the kids and writes the second adult off as the driver — so giving him the best moment in the spot is the whole argument that this place is for everyone.
Daniela, 31 & Marco, 33
The date night		About 7 in 10 Miami-Dade households have no one under 18 at home. Even in family-heavy Doral it is 57%.Free evenings, and a better reason to go out than dinner and a movie. They prove the place is a real night out, with a full bar, and not a kids’ venue that happens to serve beer.
Sofía, 8 · Mateo, 8 · Ari, 7
The birthday party		About 5,000 Doral kids are 5 to 9 — the highest share of any place around the mall. Elev8’s parks already sell a party built for exactly that age, with a private room and a ten-guest minimum.Every party brings ten or more guests through the door, most of them seeing the building for the first time. Sofía is that package’s real customer.
Ana, 52 · Luis, 38 · Destiny, 27 · Kevin, 26
The office staff		More than 150,000 people commute into Doral every day — close to twice its 82,000 residents — across 250+ company headquarters.Doral is where Miami goes to work, so this crowd is already parked around the mall. Elev8’s corporate packages take groups from ten people with no upper limit.

No celebrity, no influencer, no archetype borrowed from a stock library. Thirteen people in four crowds, assembled from the census of the streets around the building and from what Elev8 already sells: the bar and happy hours, the party packages and the corporate events page.

Sources: U.S. Census Bureau, American Community Survey 2020–2024 (Doral and Miami-Dade); City of Doral, “Doral Facts” and “Doral at a Glance”; elev8fun.com birthday-party and corporate-events pages, October 2026

The efficiency

Two fifteens that
are also a thirty.

A

Airs as a :15

B

Airs as a :15

A + B

Is the :30

The blocks are cut so they join without a seam. One production yields three placements per language — two fifteens and a thirty — rather than a thirty and two trims of it.

Block A — :15 — “One Roof”

Through the doors,
into every crowd.

The doors
A1 · The doors
“Miami, it’s here.”
“Miami, ya llegó.”
Six-panel montage: go-karts, bowling, mini golf, arcade, laser tag and the full bar
A2 · All under one roof New
“Go-karts! Bowling! Mini golf! Arcade! Laser tag! And a full bar, all under one roof!”
“¡Go-karts! ¡Bowling! ¡Minigolf! ¡Arcade! ¡Laser tag! Y un bar completo, ¡todo bajo un mismo techo!”
Six panels in one frame. Each pops on with its word and its own sound.
Javi races two of the office team, wheel to wheel
A3 · The office staff New
“The office staff? Settling it on the track.”
“¿Los de la oficina? Lo resuelven en la pista.”
♫ Go-kart revs
Date night at glow mini golf
A4 · Date night New
“Date night? She said she’d go easy… she didn’t.”
“¿Noche de novios? Ella dijo que iba suave… ¡mentira!”
♫ Golf ball drops in the cup
Block B — :15 — “Everybody Wins”

Nobody sits
this one out.

The strike
B1 · The strike
“And Dad? Everybody figured he came to hold the bags.”
“Everybody… was wrong!”
“¿Y Papi? Todos pensaban que venía a cuidar las bolsas.”
“¡Todos se equivocaron!”
♫ Strike
Sofía blows out her candles in the party room
B2 · The party room New
“Oh yeah, and birthday parties?”
“Ah, ¿y los cumpleaños?”
Sofía takes over the arcade
B3 · The arcade New
“They’re fun here too!”
“¡Aquí también se gozan!”
♫ Arcade jackpot
Every crowd in one room
B4 · One roof New
Everybody ends up in the same room.
“Elev8 Fun Miami. Come on in… everybody wins!”
“Elev8 Fun Miami. ¡Vengan ya! ¡Aquí todos ganan!”
♫ Sung, a cappella: “Elevate Miami!”

Each :15 stands alone and holds a break by itself. Run together, they are the :30 — three placements per language from one production. The ropes course is gone and laser tag is in; the Miami attraction list still needs the client’s written yes before air. The address, the opening date and any offer render as on-screen text on the end card, so none of them costs voiceover time and the date swaps at no cost once confirmed.

Voice

Two voices.
Neither one is a dub.

Miami–Ft. Lauderdale is the #3 Hispanic DMA in the country at 946,260 Hispanic TV homes. In the May 2026 ratings a bilingual station took the market for the first time in its history — ahead of both English-only and Spanish-only rivals. Doral itself is 70.3% foreign-born. That is the argument against subtitles, and against a dub.

English

A custom voice, designed for this brand rather than picked off a shelf. Deep chest resonance and a low baritone with real warmth in it — the trusted local broadcaster who is glad to see you. Confident and direct, with forward momentum and a smile in the tone, never shouting and never smarmy. Cut in a booth: no room, no reverb, nothing to clean up afterward. Read on ElevenLabs v4, its most emotive model, in one continuous take — the laugh after “she didn’t” is in the performance, not added in post.

“Miami, it’s here! Go-karts! Bowling! Mini golf! Arcade! Laser tag! And a full bar, all under one roof! The office staff? Settling it on the track. Date night? She said she’d go easy… she didn’t. And Dad? Everybody figured he came to hold the bags. Everybody… was wrong! Oh yeah, and birthday parties? They’re fun here too! Elev8 Fun Miami. Come on in… everybody wins!”

Español

Neutral Caribbean register — the Spanish Miami actually speaks. Not Castilian, not Mexican broadcast. Written to its own rhythm rather than timed to the English, and read on the same v4 model in one natural take — no speed-up or processing — so it lands its beats on the same sounds as the English. Todos ganan carries the same double meaning "wins" does in a building full of karts and lanes.

“¡Miami, ya llegó! ¡Go-karts! ¡Bowling! ¡Minigolf! ¡Arcade! ¡Laser tag! Y un bar completo, ¡todo bajo un mismo techo! ¿Los de la oficina? Lo resuelven en la pista. ¿Noche de novios? Ella dijo que iba suave… ¡mentira! ¿Y Papi? Todos pensaban que venía a cuidar las bolsas. ¡Todos se equivocaron! Ah, ¿y los cumpleaños? ¡Aquí también se gozan! Elev8 Fun Miami. ¡Vengan ya! ¡Aquí todos ganan!”

Both reads sit on one music bed — bright Miami pop-funk with Latin percussion, built to climb for thirty seconds and land on a single button hit under the end card. Between languages only the voice changes; the picture, the music and the sounds stay the same.

Every beat ends on its own sound

The read leaves a breath at the end of each story so the building gets the last word.

BeatThe sound
The listA hit on every word: kart rev, pins, putt, arcade bleep, laser zap, ice in a glass
The office staffGo-karts revving
Date nightGolf ball dropping in the cup
DadBowling strike
Birthday partiesArcade jackpot
Sign-offThe music’s final hit, under a sung “Elevate Miami”

“Elevate Miami!”

A sung a cappella sign-off: a small vocal group in close harmony, with the brand said the way the brand says it — EL-uh-vate — written in the same key as the music bed so it drops straight onto it. The music breaks, the voices sing the name, and the last note lands on the final hit. No words to translate, so it carries both languages — and it is a stand-alone sound logo for radio, social and anything after this flight.

What ships

Six finished spots.

DeliverableEnglishSpanish
:30 commercial, 16:911
:15 spots, 16:922
Total33

Plus the locked cast of four crowds, the “Elevate Miami” a cappella sound logo, the venue environment set, the end-card lockup and the audio kit — all of which carry forward into anything built after this. The opening date renders as a variant on the end card, not baked artwork, so it swaps at no cost once confirmed.

Investment
$7,500
All in — production complete
Download the detailed estimate

Creative development, character and environment build, animation, music and post-production, from storyboards through final delivery, in both languages.

Not included: media placement and venue photography.

Roughly $1,250 a spot — against a market where a single conventional :30 starts around $10,000.

Next

Three things,
and we start.

1 · Confirm the date and line-up

Nothing dated goes on screen until the opening is confirmed in writing. The same goes for the Miami attraction list: the ropes course is out, and we need a yes or no on laser tag, axe throwing, the bar and the private party rooms.

2 · Shoot the capture guide

Already with your team. Corner sweeps of every room, a wide of every attraction, walk-arounds of karts and gear, flat lays, one team member suited up, dark areas twice, a walkthrough of each area — plus floor plan, logo files and brand colors.

3 · Approve the crowds

All four crowds are cast above. Sign off, and they are locked once and never rebuilt.

Approve the crowds and the boards, and the first cut follows.