Elev8 Fun Miami — Launch Campaign

What we found first

Three competitors
inside one mile.

Elev8's Doral site sits beside the most crowded corner of its own category. Dave & Buster's and Bowlero are both at Dolphin Mall, under a mile away. Topgolf is closer still. There is no distance moat here.

Venue	Distance	What it sells
Bowlero Doral	Under 1 mile	34 lanes — against our twelve
Dave & Buster's	Under 1 mile	Arcade and a sports bar. No karts.
Topgolf Doral	Under 1 mile	One specialty, adult-leaning
K1 Speed	~4 miles	Karts only. Owns "serious racing."
Dezerland	~15 miles	250,000 sq ft. No bowling, golf or laser tag.

The opening

Nobody else puts it
all under one roof.

Venue	Karts	Bowling	Mini golf	Laser tag	Ropes
K1 Speed	Yes	No	No	No	No
Bowlero Doral	No	Yes	No	Yes	No
Dave & Buster's	No	No	No	No	No
Dezerland	Yes	No	No	No	No
Elev8 Doral	Yes	Yes	Yes	Yes	Yes

Elev8 is the only one-trip answer in Miami-Dade.

The cast

Four people.
Four different afternoons.

LUCIA

Age 9

The only one who did not have to be convinced. Three steps ahead the whole spot.

JAVI

Age 15

Agreed to come. That is the ceiling of it. The headphones come off and stay off.

MARI

Age 38

Booked it, drove, carries everyone's jacket. Today she puts the bag down.

TONY

Age 66

Everyone assumed he came to hold the bags. Loafers and all, he throws a strike.

These four came out of the census of the streets around the building — Doral's 36.5 median age and 3.03-person households, the 16.8–24.5% under-18 share across the trade area, and the 70.3% foreign-born share that makes a multi-generational household the norm rather than the exception. No celebrity, no influencer, no archetype borrowed from a stock library.

The creative platform

One Place

The camera never seems to stop. It carries you from the kart track into mini golf into the lanes, so the whole building reads as one space you are moving through — not four rooms in a montage.

How it feels

Speed does the work. The energy of the place becomes the edit, and the room never appears to end.

Why it matters

Every competitor within a mile sells one room. This makes the whole building the product.

Where it lands

It comes to rest exactly once — at the table, with all four of them. The only stillness in the spot.

Block A — :15 — "One Roof"

Through the doors,
into the noise.

A1 · The doors

"Miami. The wait is over."

"Miami. Por fin llegó."

A2 · The ropes

"Go-karts. Bowling. Mini golf. Arcade. Ropes course."

"Go-karts. Bowling. Minigolf. Arcade. Cuerdas."

A3 · The track

"All of it. One roof. One trip."

"Todo. Bajo un techo. En un solo viaje."

Block B — :15 — "Everybody’s Turn"

Everybody gets
their turn.

B1 · The putt

"Mom gets her turn. The kids get theirs."

"Mami tiene su turno. Los muchachos el suyo."

B2 · The strike

"Even Abuelo gets his."

"Y Abuelo también."

B3 · The table

"Elev8 Fun. Miami International Mall, Doral. Come on in — everybody wins!"

"Elev8 Fun. Miami International Mall, en Doral. ¡Aquí todos ganan!"

Each :15 stands alone and holds a break by itself. Run together, they are the :30 — three placements per language from one production.

Voice

Two voices.
Neither one is a dub.

Miami–Ft. Lauderdale is the #3 Hispanic DMA in the country at 946,260 Hispanic TV homes. In the May 2026 ratings a bilingual station took the market for the first time in its history — ahead of both English-only and Spanish-only rivals. That is the argument against subtitles, and against a dub.

English

Big, warm and direct — a read that wants you in the building this weekend. Male, middle-aged, high energy without shouting: the register a family hears as an invitation rather than a pitch. Matched in age and tone to the Spanish read so the brand sounds like one brand in both languages.

"Miami. The wait is over. Go-karts. Bowling. Mini golf. Arcade. Ropes course. All of it. One roof. One trip. Mom gets her turn. The kids get theirs. Even Abuelo gets his. Elev8 Fun. Miami International Mall, Doral. Come on in — everybody wins!"

Español

Neutral Caribbean register — the Spanish Miami actually speaks. Not Castilian, not Mexican broadcast. Written to its own rhythm rather than timed to the English, which is why it lands shorter in places. Todos ganan carries the same double meaning "wins" does in a building full of karts and lanes.

"Miami. Por fin llegó. Go-karts. Bowling. Minigolf. Arcade. Cuerdas. Todo. Bajo un techo. En un solo viaje. Mami tiene su turno. Los muchachos el suyo. Y Abuelo también. Elev8 Fun. Miami International Mall, en Doral. ¡Aquí todos ganan!"

What ships

Six finished spots.

Deliverable	English	Spanish
:30 commercial, 16:9	1	1
:15 spots, 16:9	2	2
Total	3	3

Plus the locked cast, the venue environment set, the end-card lockup and the audio kit — all of which carry forward into anything built after this. The opening date renders as a variant on the end card, not baked artwork, so it swaps at no cost once confirmed.

Investment

$7,000

All in — production complete

Download the detailed estimate

Creative development, character and environment build, animation, music and post-production, from storyboards through final delivery, in both languages.

Not included: media placement and venue photography.

Roughly $1,170 a spot — against a market where a single conventional :30 starts around $10,000.

1 · Confirm the date

Public sources conflict and the opening has moved at least three times. Nothing dated goes on screen until it is confirmed in writing.

2 · Shoot the capture guide

Already with your team. Corner sweeps of every room, a wide of every attraction, walk-arounds of karts and gear, flat lays, one team member suited up, dark areas twice, a walkthrough of each area — plus floor plan, logo files and brand colors.

3 · Approve the cast

The four above. Once they are locked, nobody is rebuilt again.

Approve the cast and the boards, and the first cut follows.

Everyone
Wins

Three competitors
inside one mile.

Nobody else puts it
all under one roof.

Every family outing is a negotiation.

Four people.
Four different afternoons.